Ola Beach Towel

Walk the beach after the tide pulls back and you’ll see them: soft ridges pressed into the sand by water and wind. No single wave makes them. They take shape over time, pass after pass, each one smoothing what the last left behind.

The Ola took shape the same way. Lewis sketched more than 70 designs, and Addie and Korinne narrowed them to one: the simplest of the lot, and the one that felt most at home on the sand. We sampled with three manufacturers and placed our first order. When 1,000 towels arrived, we knew right away they weren’t right. We sat down as a team and agreed they weren’t good enough to carry our name. We refused to sell them, and all 1,000 are still boxed up with us today.

So Addie and Steve got on a plane to Turkey. They met a new mill, walked the floor, and watched our towel come off the loom before signing off on a single one.

What came home was worth the wait: lighter, more natural, and made to blend into the quiet of a beach day rather than stand out from it. No more heavy, wet towels caked in sand. Just give it a shake, fold it, and it’s ready for your bag.

From our beach to yours,
Addie, Korinne, Steve & Lewis